Other journal articles related to the topic will be made available on the Study Unit e-Learning website. (2012) Graphic Design Process: From Problem to Solution. (2009) Studio Culture: The Secret Life of the Graphic Design Studio. (2004) Massive Change: A Manifesto for the Future Global Design Culture. (2010) Managing the Design Process – Implementing Design. (2011) The Fundamentals of Creative Design. Main Text/s and any supplementary readings:Īmbrose, G., Harris, P. be able to practice persuasive public speaking in a team be able to work in a design team by identifying the strengths of each member be fluent in interpersonal communication skills
constructively critique other students’ work through peer evaluation.īy the end of the study-unit the student will: research the audience and creative problem through primary research manage deadlines and delegate work amongst team members exploit idea-generating techniques collectively Foster the practice of setting a team philosophy and strategy.īy the end of the study-unit the student will be able to: Give students the opportunity to work in small teams towards the solution of a creative problem Introduce the students to an industry-based design model This unit is modelled on contemporary studio setups and the whole class is thus divided into a small number of teams that will each provide their creative solution to the brief according to a predetermined design strategy. Key players in the design industry set the briefs and the end products are communicated to the client through an official presentation supplemented by in-depth documentation. This unit aims at exposing the students to this reality by having both the graphic design and illustration streams come together in order to answer a brief. Ultimately, it’s the ideas for which you will keep coming back to the book.Active Design Process - Collaborative PracticeĠ3 - Years 2, 3, 4 in Modular Undergraduate Courseĭue to its interdisciplinary nature, design is a collaborative endeavour that cannot be practiced in isolation. The Art of Looking Sideways is packed with interesting and quirky copy and visuals that would keep designers riveted. Many sections are fast-paced and fun to read, making it perfect for those who have lost touch with reading books. Fletcher has divided the book into 72 sections, but the book is largely unstructured. The book is a lifetime’s work by the brilliant graphic designer, and is filled with his observations, and thoughts, finished and unfinished. The Art of Looking Sideways by Alan FletcherĪlan Gerard Fletcher was a British graphic designer who published the seminal book, The Art of Looking Sideways, five years before his death in 2006. I’ll be first one supporting it,” she says. “The new edition was to be opened up on Kickstarter on 31st March. And Madhok hasn’t forgotten the help and encouragement she received from Studio Culture. It is one the of most successful studios in India today. And there are so many ways to thrive,” she says. “I figured, if they can do it, I can do it. For Madhok this is the one book that got her in the right mindset when she was setting up her own studio practice, Kahani. The book is filled with behind-the-scenes of a design studio-precious insights on how the business is run, modus operandi and studio culture. Shaughnessy and Brook conducted in-depth interviews with design studios as big as Pentagram to independent designers running their own show.
Studio Culture: The Secret Life of the Graphic Design Studio by Adrian Shaughnessy and Tony Brook Madhok’s list includes a book that held her hand through a seminal life-decision, a book she often returns to, and a book that is helping her keep sane in these times of despair. Our second recommendation list is curated by a talented designer and a voracious reader, Ruchita Madhok.